LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.Need more convincing? Check out these LinkedIn stats that further prove the power of the platform: According to statistics, it has a 300% higher response rate than email!Īs you can see, a LinkedIn business page is a great way to grow your business. You can connect with tons of business owners and professionals on LinkedIn through posts, comments, messages, sponsored posts, and LinkedIn InMail.Īnd, LinkedIn InMail is effective. A LinkedIn business page provides another way for users to discover your company online.īesides, adding links to your website on your LinkedIn business page can help improve your ranking in search engine results.Įspecially for B2B companies, a LinkedIn business page is the perfect way to connect with your target audience. In this example, from Drip’s LinkedIn business page, they share a lead magnet to turn users into subscribers:īy sharing helpful, engaging content on LinkedIn, you can drive more traffic to your site and turn leads into customers.Ĭonsumers need to be able to find your business online if you want to be successful. You can share your blog posts on your LinkedIn company page to educate users about your product and lead them through the stages of the customer journey. LinkedIn is an excellent platform for sharing content that’s useful to your target audience. Plus, potential candidates can learn more about your business and what it’s like to work for your company by checking out your LinkedIn business page. You can post a job and view LinkedIn profiles of potential candidates to find the best match for your business. With a LinkedIn business page, you can easily find top talent for your company. Here’s an example of a LinkedIn Showcase page from Microsoft that they’ve created specifically for Microsoft Office 365: This page is an extension of your LinkedIn business page and can be used to spotlight a particular brand, business unit, or initiative. With a LinkedIn business page, you can also create a LinkedIn Showcase page.
You can introduce your products/services, describe the benefits to your followers, and share links that lead to your website. Let’s take a closer look at why you should create a LinkedIn business page (or spend some time making your existing LinkedIn business page even better).Ī business page on LinkedIn provides your company with another way to promote your products or services. Your personal LinkedIn profile is great for sharing your own resume, searching for new job opportunities, and promoting your personal brand.īut companies can create a LinkedIn business page to promote their product/services, post job opportunities, and more.įor example, here’s the OptinMonster LinkedIn business page.ĭo you need to create a LinkedIn business page? Let’s take a look at some of the benefits to help you make up your mind. In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike-and get more followers on this often-overlooked platform.
#CREATE A LINKEDIN ACCOUNT HOW TO#
Are you wondering how to create a LinkedIn business page? Or, maybe you’re not sure you even need one?
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